See the first blog post about making the brand story video here.
When we set out to make this video happen, it was just a vision in my head. I learned a long time ago through my photography business that things don’t always come together exactly the way you think they will. Wedding dress designers yank their dresses at the last minute and you’re left to quickly figure out plan B. So yes, a plan is important to me but I’ve learned to roll with the punches over the years.
The Prep
We had put the word out on social media that we wanted women to join us for our video shoot and we were pumped to have 20 ladies joining us. We had secured our creative dream team: Joni from Arc House Collective as our creative director and Clay from Aboard Paddle to capture drone footage. I curated a bunch of clothes from our closets and the TPL store so we could style everyone. Other than that, I had a vision for the day and I just trusted God that it would all come together.
The Day
When you work outdoors, you quickly learn how important the weather is to the success of your day. We arrived at Broken Arrow Farm on December 28 to the most glorious winter day. (And you know how winter in North Carolina can be!) The sun was shining and the sky was absolutely stunning. It was one of those days where you just knew it was set up for victory.
And victory is an understatement. I’m so freaking proud of this video and how it tells our story. I’m so impressed with our creative team and the footage they captured. I’m forever grateful for the ladies who spent their afternoon with us.
Ok, it’s time… here’s the brand story video premiere!
The Premiere
C R E A T I V E T E A M
Photography & Fashion Styling | Heather Payne
Creative Direction & Videography | Arc House Collective
Drone Videography | A Board Paddle
Venue | Broken Arrow Farms
Want to SHOP the looks we curated for our plant ladies for this shoot?
Scroll this gallery for our favorites.
Quick disclosure: Some of these links happen to be affiliate links which means when you click the link to purchase something on this page, it won’t cost you more but we may receive a commission for sharing this with you. Which is great, because we were going to share it with you anyway! 😉
